A true family business

MATONA is a small, family run label for kids and grown ups. The faces behind the brand are Katharina & David. The photographer and the fashion designer got to know each other in Munich where they lived, studied and worked for some years. After the birth of their first son in 2016 the family headed back to Katharina´s roots in the Austrian Alps, where they founded Matona and live & work ever since.

It all started with Katharina making her son´s clothes on her own. This quickly became a bigger thing and it became quite obvious that making the garments on her own wasn´t possible anymore – so the production shifted to Portugal. Since then, all collections are produced in small, GOTS certified factories and are available in selected stores all over the world.


Our clothes are simple, pure & sophisticated – with an endless possibility of combinations. Perfect for your capsule wardrobe.


We strive to make sustainable wardrobe favourites, that can be passed on to future generations.


We are determined to impact change through fair and ethical manufacturing in small GOTS certified factories in Portugal.

our goals

Step by step for a better future.

MATONA was founded with the goal to produce sustainable and fair fashion for kids. Clothes that are stylish and modern, but at the same time comfortable & timeless. For making this kind of clothes, we only use natural and organic materials.

All our patterns are tested from us & our kids and are constantly being improved. We make hight-comfort play clothes that grow with your wild ones.

Our women´s collection has many pieces that are perfect for breastfeeding, still fitting with a baby belly and postpartum and are flattering for many different body shapes. Clothes for real women.

We endeavour to be that little bit better every day and are aware that we need constant improvement and revision of all our actions to protect our planet. Thank you for being part of our journey!


To endless summers and great adventures

Let’s Explore